Campaign Rejections:

Why Campaigns Get Rejected

All 10DLC campaigns are vetted by SMS aggregators to ensure carrier compliance. Below are the most common rejection reasons and how to fix them:

1. Call-to-Action (CTA) Issues

Rejection Reason:

• Insufficient opt-in method description
• Implied/shared consent (must be 1:1)
• Missing website verification

Approved CTAs Must Include:

Clear opt-in method (choose one):

• Web form: "Customers opt-in at [URL] by entering their phone number and checking a box."
• Keyword: "Text JOIN to (555) 123-4567 to subscribe."
• IVR/Phone: "Consent is collected via phone script: [Attach script]."

Brand confirmation:

• "You’re subscribed to [Brand]. Reply HELP for help, STOP to unsubscribe."

Prohibited:

• Pre-checked boxes
• Required phone number fields
• No opt-in proof (screenshot/URL)

2. Opt-Out Message Errors

Requirements:

• Must include STOP, END, CANCEL, or UNSUBSCRIBE (spaced correctly).
• Sample message must show opt-out language.

Approved Example:

• "Your appointment is 5/20 at 2 PM. Reply CONFIRM or RESCHEDULE. Reply STOP to unsubscribe."

Rejected Example:

• "Your coupon: SAVE20. Unsubscribe: STOP2END" (no space)
• Fix: Resubmit with corrected opt-out phrasing in all sample messages.

3. SHAFT-C Content Violations

Prohibited Content:

• Sex, Hate, Alcohol*, Firearms, Tobacco*, Cannabis/CBD
  * Alcohol/Tobacco require age-gating and explicit opt-in.

Even indirect association (e.g., CBD products on your website) triggers rejection.

4. Missing Website/Online Presence

Rejection Reason:

• No verifiable online presence (website/social media).
• Prohibited content found during aggregator search.

Solution:

• Provide a working URL (even social media) in Brand Details.
• Scrub websites for SHAFT-C material before submission.

5.Know Your Customer Failures

Requirements:

• Brand (not reseller) must be the registered message sender.
• EIN and business info must match the entity sending messages.

Rejected: Using your MSP’s EIN for a client’s campaign.
Approved: Register under the client’s legal business name/EIN.

6. Privacy Policy Gaps

Mandatory Disclosures:

Data usage:

• "Mobile data won’t be shared with third parties for marketing."

Opt-out instructions:

• "Text STOP to unsubscribe. Msg & data rates may apply."

Common Rejection Codes:

• 805: Missing Privacy Policy on website.
• 806: Policy lacks SMS-specific disclosures.

Proactive Compliance Checklist

Before submission, verify:

• Opt-in: Website/script screenshot attached.
• Opt-out: "STOP" in sample messages.
• Content: No SHAFT-C keywords.
• KYC: Brand EIN matches sender.
• Policy: SMS disclosures included.

What to Do After Rejection

• Check the rejection reason in your portal.
• Correct the issue (use this article as a guide).
• Resubmit as a new campaign (edits aren’t allowed).