SMS Campaign Management: 10DLC Requirements

Introduction to 10DLC

10DLC (10-Digit Long Code) is a messaging system for businesses in North America that enables mass SMS messaging using standard 10-digit phone numbers. Unlike short codes, 10DLC numbers are more accessible but require a vetting process to prevent spam and ensure regulatory compliance (e.g., TCPA, CTIA guidelines).

Campaign Description

Your campaign description must include:

• Messaging frequency disclosure (how often messages will be sent).
• If collecting donations, clearly state:
  • 1. "Donations will be secured through [payment processor] and Accreditation listing is [accreditation details]."

Message Flow / Call to Action (Opt-In)

Provide clear proof of opt-in collection:

For web forms: Submit the specific link, written form, or a screenshot of the CRM used (upload in the “CTA, Privacy Policy, and/or Terms and Conditions Multimedia Upload” field).

For verbal opt-ins: Provide the script detailing the opt-in flow.

Opt-In Requirements

• Phone numbers cannot be a required field on opt-in forms (this is considered a forced opt-in).
• Consent checkboxes must include:
  • • 1. Message frequency.
      2. "HELP" and "STOP" instructions.
• Links to Privacy Policy and Terms & Conditions.
• Note: Opt-ins for emails/voice calls must be collected separately from SMS consent.

Privacy Policy & Terms and Conditions

While not yet mandatory, we strongly recommend including these. Future updates may require them.

If Not Uploaded in Dedicated Fields

You must link to them in the CTA field.

Privacy Policy Must Include:

• A disclaimer that mobile opt-ins will not be shared with third parties for marketing.

Terms of Service Must Include:

• Types of messages users will receive.
• Expected messaging cadence.
• Message and data rate notices.
• Links to Privacy Policy + opt-out instructions.

Sample Messages

• Must match registered use cases (e.g., Marketing, Mixed).
• If registered under multiple use cases, provide:
  • • 1. A sample message for each use case, or
      2. Clarify usage in the description (e.g., "Promotional messages will be sent for marketing purposes").

Need Help?

Contact support if you have questions about.